Vanessa Charcas
Advertising/ Public Relations Student
University of Central Florida
A collection of writing work I have done in a variety of mediums.
Writing Samples.
October
2013
Client Press Release​
I developed this press release to gain media attention to our client on a Facebook contest that was rapidly approaching. While not being given many details about the event, I wrote the piece to be attractive in general to any audience, despite being vague.
Internship
August
2013
Internship
Client Wrap-up Report
At the end of every month, my internship agency creates a wrap-up report to show the client how well our Public Relations tactics are working. I developed this wrap-up report for the month of August to showcase the media we hit and the reach for each one. I also clipped articles and screenshots of certain media placements.
September
2013
Class Project
Social Media Case Study - Part 1
My Social Media as a Mass Communication class had us create a social media case study on any company that drew our attention and select one of their platforms to dissect. I chose the Orlando Magic's Facebook to study what could be improved to develop a larger reach.
Social Media Case Study - Part 2
As a continuation of the project above, I had to create an entire campaign to improve the company's social media based off of the initial case study. I developed the "Where's the Magic" social media campaign in which engaged the community with local vendors and the company itself.
October
2013